Messe Berlin The specific circumstances of the area of the Messe Berlin (Berlin fair), especially the wide variety of architectural styles require an orientation system, which is easily adaptable to the architectural structure. The new developed clear visual language of the elements and their uniform appearance enable a quick orientation on the premises of the Messe Berlin. The design bases on the principles of the corporate design of the Messe Berlin. A project in cooperation with the Universität der Künste Berlin.